Trinity — Applied, Kalye

applied

The language, on things
that actually ship.

Same grid, same faces, same mark, same palette. Only the ratio of ground to heat moves — calm for the people buying, loud for the people applying.

00 — the mark

Where the triangle
comes from.

The brief was a callback to the Philippines that only Filipinos read. Not a sun, not a jeepney, not a bahay kubo — those are souvenirs. This one is built from the flag, then stripped until only the geometry is left. Here it is, one move at a time.

step 01 · the source

The flag, and one fact about it.

The white field at the hoist is not a wedge or a chevron. RA 8491 specifies an equilateral triangle — all three sides equal. That constraint is the whole reason this works as a mark: an equilateral triangle is already a finished shape.

step 02 · stand it up

Vertical, the triangle is on top and points down.

Which is the direction the mark already wanted to go. But hung vertically the flag also becomes a statement — the order of blue and red is war or peace, not decoration. A logo cannot carry that. So the fields don't come with us.

step 03 · strip it

The sun goes. The three stars go.

Both are already spoken for — every Filipino agency, bank and beer brand owns a version of that sun. What's left is the one piece nobody uses on its own: the triangle, at the flag's own proportion.

step 04 · why this one

The triangle already carries the three.

Three stars on the flag. Three island groups — Luzon, Visayas, Mindanao. Three sides, three corners. Trinity. The name and the country land on the same shape without anyone having to explain it.

step 05 · fill it

Banig, where the rays used to be.

The woven mat every Filipino household has had underfoot or on a bed. It says made here, by hand, still in use — and to a client in Denver it reads as a texture. That's the whole point: the mark is legible to everyone, but it only means something to one group.

step 06 · make it survive

Woven wherever you can see it.

The mark is woven at every real size — print, screen, signage. It drops to solid only at favicon scale, roughly 32 px and under, where a pattern has nowhere to resolve and turns to mud. Two states, and the switch is a size, not a mood.

132px · woven

72px · woven

48px · still woven

32px · solid from here down

16px · favicon

What a Filipino sees

The flag's triangle, stood on end, woven in banig. Recognised in about a second, without the sun doing the work — and quietly flattering, because it assumes you'd know.

What a client in Denver sees

A confident geometric mark with a textile texture. Nothing to decode, nothing exotic, nothing that makes the company look like a souvenir shop instead of an employer of record.

what the mark never does

Add the sun

Add the three stars

Use flag red or flag blue

Point it upward

Weave it at favicon size

The one open question

The vertical-flag protocol and how hard the banig reads are both things I can reason about but not feel. Before this is locked, show the mark uncaptioned to ten Trinity staff in Manila and ask one question: what is it?

Not the flag

The mark takes the flag's geometry, never its colours. Trinity iris and Trinity orange, or knocked out of the ground. Flag blue and flag red are off-limits — that's a national symbol, not a brand asset.

Clear space

Half the triangle's width on every side, minimum. The weave inside is dense enough that a crowded mark reads as a smudge.

The wordmark is separate

Alfa Slab One is still placeholder — it's the closest thing on Google Fonts to the painted lettering on the board, but the board is hand-painted and this isn't. Drawing the wordmark is part two.

01 — recruitment posters · production phase one

Four roles,
one template.

The cheapest, fastest way to put the brand in public. Built so the team produces them in Canva without a designer: swap the photo, swap the role, everything else is locked.

Trinity is hiring

Project
Coordinator

Manila · full-time · employed by Trinity

Sali Na

HMO · regular income · real contract

talent · 90 · hot weave band, type on solid

locked

Mark top-right. Eyebrow, role, location, CTA, fine print — in that order, always. Role in Alfa Slab, tracked −3%, never more than two lines.

swappable

The ground: photo, hot weave, sand with a photo band, or deep with a duotone crown. Four options, nothing else.

one hot move

Either the burst or a saturated ground — never both at full strength. If the ground is loud, the burst comes off.

never

Text on #E0652B. Body copy on any accent. The CTA in anything but Alfa Slab. More than one burst per poster.

02 — linkedin

Company page,
careers page, posts.

The banner runs calm — it's the first thing a client sees. The post templates run hot, because that's where candidates are.

company banner · 1584 × 396 · buyer · 25

partner testimonial · quote still to come from her · portrait treated to the house duotone

founder post · the burst is a stamp, not a second headline

open-roles post · the moodboard, square — pinned photos, chips, burst, misregistered wordmark

03 — merch

Given, never handed out.

For top candidates at student fairs and university partnerships. It has to read as a status object — you got this because you were picked — not as a conference tote.

Drawn to millimetres, not photographed. Every item below is a production drawing: the object is constructed in the file, so the print area sits where the spec says it sits. Cut lines solid, stitch lines dashed, hardware grey, print area the orange dashed box. All six share one frame and one set of conventions, so they can be read against each other. Photographs of real samples replace these once the first run exists.

Canvas tote front 01 · 1:6

Stock: 12 oz natural cotton canvas, unbleached
Method: 1-colour screen, indigo 332E6E
Print: 240 × 240 mm, centred, 100 mm below hem
Note: Mark is the canvas showing through — never printed white

Deep tote front 02 · 1:6

Stock: 12 oz cotton canvas, piece-dyed deep 1E1B3A
Method: 2-colour screen, orange E28C33 + gold EDB040
Print: 284 × 252 mm, centred, 96 mm below hem
Note: Mark is unprinted cloth. No white underbase anywhere

Tee front 03 · 1:6

Stock: 190 gsm ringspun cotton, natural undyed
Method: 3-colour screen, indigo + orange + gold weave
Print: 264 × 216 mm, centred, 100 mm below high point of shoulder
Note: Wordmark prints misregistered on purpose — hold the 3 mm offset

Six-panel cap front 04 · 1:3

Stock: Brushed cotton twill, natural crown, indigo peak
Method: Flat embroidery, 3 thread colours, 6 mm satin edge
Print: 124 × 132 mm, centred across the front two panels
Note: Weave is stitched, not printed — direction runs with the seam

A5 notebook cover 05 · 1:3

Stock: Woven-effect cloth over 2 mm board, 160 pp cream
Method: Weave printed to cloth, band foil-free litho
Print: Band 148 × 64 mm, full width, 84 mm from foot
Note: Elastic gold, ribbon orange — never both the same

Event pass lanyard + card 06 · 1:3

Stock: Woven polyester tape, 700 micron laminated card
Method: Tape jacquard-woven, card litho + matt lamination
Print: Card face 100 × 78 mm, weave band flush to both edges
Note: Hardware is dull nickel. No gold-plated clips — they fight the palette

One ink where one ink will do

The canvas tote is a single screen. Anything that needs four colours to work is the wrong object for this brand.

The mark is a hole

On every piece the triangle is unprinted material showing through, never a white shape laid on top. It is why the weave has to carry it.

Sali Na is for candidates

The invitation goes on things people wear by choice. Client-facing objects — the notebook, the pass — stay on the wordmark.

Drawn, then made

These are specifications, not proofs. Nothing here has been printed, and the first sample run is what settles ink density on dark cloth.

04 — stationery

Where it goes quiet.

Client-facing and contractual. The weave drops to tonal, the accent shrinks to a single edge, and the type does the work.

Business cards — card · 85 × 55 · front and reverse · accent reduced to one edge

Jamie Liane Aclan

Founder · Trinity Outsourcing Solutions

info@trinity-outsourcing.com · +63 917 160 5509
trinity-outsourcing.com · Manila, Philippines

We were the client first.

email signature · the aside earns its one appearance

Where the headshot goes

Signature, LinkedIn profile, speaker cards at university fairs, and the About page — always on sand or paper, never on the weave, never cut into the triangle. The mark is a shape; a face inside it turns it into a badge.

05 — the dial

Same page, two temperatures.

This is the test that matters: a candidate clicking from the careers page to the homepage should think same company, different room — never wrong website.

Buyer · 25

The Philippines’
best talent.
Employed properly.

We employ them. You direct them. No freelance grey area, no legacy outsourcing markup.

Book a call We were the client first.

one weave edge · one accent · no burst · no grain under reading matter

Talent · 90

Get hired.
Get a contract.
Get HMO.

Trinity employs you directly — not a gig, not a grey area. Drop your profile and we'll place you.

Sali Na

full weave · burst · slab CTA · Taglish

never changes

The mark. The five grounds. The four typefaces and their roles. The centred column and its margins.

moves with the dial

Weave strength, burst presence, accent surface area, photo treatment, and whether Taglish appears at all.

taglish is one-way

Sali Na never appears on a client-facing surface. English never disappears from a talent-facing one.

the ceiling

However loud it gets, a VP of Operations has to still believe Trinity can run their payroll and stay compliant.

06 — the collage

The board itself
is a surface.

Overlapping, rotated, torn plate, weave bleeding off the edge. It's the loudest thing the brand owns, so it only goes where volume is the point — careers, culture, events, the deck cover. Never on a compliance page.

Manila · own office

Trinity

Careers at Trinity

Come and
get hired.

Sali Na

careers page hero · talent · 90

Trinity

Rebrand,
part one

Outsourcing Solutions · Manila

deck cover · 16:9

Manila · own office

Trinity

Get hired.
Get a contract.

Sali Na

event roll-up · student fairs

the mark is always woven

Every triangle carries the weave, in its own colour — lift on dark, ink on light, deep on lift. Solid is reserved for one case: favicon scale, roughly 32 px and under, where the weave has nowhere to resolve.

the recipe

Weave off one corner. Torn plate rotated ~1°. Three to eight photos at ±3°, sand-bordered. One burst. One caption chip per photo, maximum.

rotation is bounded

Nothing exceeds ±3.2°. Past that it stops reading as a pinned board and starts reading as a mistake.

type never overlaps a face

Headlines sit on plate or ground. If the only space left is over a person, the collage is too full.

where it never goes

Pricing, compliance, contracts, the process page, anything a CFO reads. Those stay at 25.

The language, on thingsthat actually ship.

Where the trianglecomes from.

The flag, and one fact about it.

Vertical, the triangle is on top and points down.

The sun goes. The three stars go.

The triangle already carries the three.

Banig, where the rays used to be.

Woven wherever you can see it.

Four roles,one template.

Company page,careers page, posts.

Given, never handed out.

Where it goes quiet.

Same page, two temperatures.

The board itselfis a surface.

The language, on things
that actually ship.

Where the triangle
comes from.

Four roles,
one template.

Company page,
careers page, posts.

The board itself
is a surface.