brand kit

Everything as a file,
so you can drag it around.

The pages are fixed layouts — good for showing, useless for editing. This is the same brand as loose assets: logos, the weave, the palette, the photography. Upload once to Canva and every one of these becomes something you drag onto a page.

Everything below lives in the brand-kit/ folder next to this file. Click any name to open it; right-click to save.

01 — canva

Setting it up, once.

Fifteen minutes, and then anyone on the team can make a poster without a designer and without waiting on a designer. Brand Kit is under Brand in the left sidebar of the Canva homepage.

Upload the logos

Brand → Brand Kit → Logos → Add. Upload everything in brand-kit/logo/.

The -ink versions are for light grounds, -paper and -lift for dark ones. Upload both — half the layouts are dark.

Add the palette

Brand Kit → Brand Colours → Add. Type the ten hex codes from the palette below, or paste them from brand-kit/palette/hex.txt.

Name them. Canva shows the names in the colour picker, which is the only thing stopping someone reaching for flash orange as a body-text colour.

Set the fonts

Brand Kit → Brand Fonts. Two of the four are in Canva's own library. The other two need checking — see the type section below before you commit.

Upload the weave and photos

These are not Brand Kit items — they go in Uploads. Drop in brand-kit/pattern/, photos/ and mockups/.

For a weave background: drop a -tile file on the page, stretch it, then duplicate edge to edge. The tiles are seamless, so the joins disappear.

Build the templates

Make one A4 poster the way section 01 of the Applied page shows it, then Share → Template link. That link is the thing you actually hand to the team.

Four templates covers it: recruitment poster, LinkedIn post (1080×1080), LinkedIn banner (1584×396), and a deck cover.

Lock what shouldn't move

In each template, select the logo, the ground and the margins, and hit Lock. Leave the photo, the role name and the CTA unlocked.

That is the whole governance system. A template where only three things move cannot be taken off-brand by someone in a hurry.

If Canva's AI setup guesses wrong

Uploading this PDF gets Canva to extract the colours, fonts and logo automatically. It will get some of it wrong — check the ten hex codes against section 04 afterwards, and delete anything it invented.

What Canva can't extract

The weave tiles, the photography and the product mockups. Those are a manual upload into Uploads — step 04 above.

Templates are the real deliverable

The Brand Kit only stops people picking wrong colours. The locked templates are what stop them making wrong layouts. Don't skip steps 05 and 06.

02 — logo files

The mark, in every form it takes.

PNG with transparent background for Canva. SVG for the printer, Illustrator and the website — SVG scales without limit, PNG does not.

mark-solid-ink
PNG · SVG
mark-solid-lift
PNG · SVG
mark-solid-paper
PNG · SVG
mark-woven · 48px and up only
PNG · SVG
lockup-h-ink
PNG · SVG
lockup-h-paper
PNG · SVG
lockup-stack-ink
PNG
lockup-stack-paper
PNG
wordmark-ink
PNG
wordmark-paper
PNG
burst · one per layout
PNG · SVG
chip · sali na · talent-facing only
PNG
favicon · 512 / 180 / 64 / 32 / 16
512 · 180 · 64 · 32 · 16

03 — the weave

Banig, as a tile.

Every tile is seamless — butt two together and the join is invisible. Drop one on a Canva page, stretch to the size you want, duplicate to fill. Three colourways, and the rule from the Applied page still holds: type never sits directly on it.

quiet · ink + sand · the default
tile · sheet · SVG
hot · deep + orange · talent-facing
tile · sheet
tonal · ink on deep · client-facing
tile · sheet

04 — palette

Ten colours, and what each is for.

The ratio matters more than the hues. Grounds carry 80 % of any layout; orange is an accent, never a background behind text. Full list in hex.txt.

Paper#F7F2E9Page ground, the default
Sand#EBE1CESecond ground, sections
Mist#DCD6E4Third ground, quiet panels
Ink#332E6EPrimary — type and the mark
Deep#1E1B3ADarkest ground, nav
Body#2B2757Body copy
Muted#635E82Captions, fine print
Primary#E28C33Accent — edges, rules
Lift#EDB040Mark on dark, CTAs, burst
Flash#E0652BOne hit per layout, never type
The one measured rule

Nothing readable sits on flash orange. At 4.5:1 — the accessibility floor for body text — #E0652B has zero passing text colours, and #E28C33 has one. That's why they're accents.

Grounds do the work

Paper, sand, mist, ink and deep should cover about 80 % of any layout. Orange is the last 5 %. If a page looks like a jersey, that ratio has slipped.

Never flag colours

Flag blue #0038A8 and flag red #CE1126 are off-limits. The mark borrows the flag's geometry, never its colours.

05 — type

Four voices, and the Canva catch.

Canva's font library is not the same as Google Fonts. Two of these are certainly there; two I can't verify from here, so check the picker before you build templates on them.

Come and get hired.
Alfa Slab One · headlines

Every headline, the wordmark, and CTAs. Never body copy, never anything under 18px.

In Canva
Manila · own office
Space Mono · labels

Eyebrows, captions, stats, contact details. Always uppercase, always tracked out.

In Canva
We employ them. You direct them.
Familjen Grotesk · body

All running text. If it's missing from Canva, the closest safe substitute in their library is a neutral grotesk — Archivo or Poppins. Check first; don't assume.

Check the picker
We were the client first.
Instrument Serif italic · the aside

One line per layout, maximum. It's the human voice, and it stops working the moment it appears twice. Substitute: any high-contrast serif italic.

Check the picker
If a font is missing

Uploading your own font file to Canva needs a paid plan. On the free plan, substitute from their library and stay consistent — one substitute used everywhere beats the right font used half the time.

The wordmark is still placeholder

Alfa Slab One is the closest thing on Google Fonts to the painted lettering on the moodboard, but the board is hand-painted and this isn't. Drawing a real wordmark is part two.

06 — photography and mockups

The pictures, already treated.

The house finish is baked in — warm grade, grain, and a halftone screen on some. Drop them straight into Canva; don't add filters on top, that's what makes a brand look inconsistent across a team.

photos/ · 8 treated shots
office, café, market, eatery, jeepney, two duotones
mockups/ · 7 product bases
tote ×2, pass, notebook, tee, poster, cards
duotone · deep to orange
for when a photo has to sit on a hot ground
pass · duotoned to the palette
the strap was red-white-blue and fought the brand
The mockup bases are stock

Blank tote, blank notebook, blank tee — the artwork on them is ours, the objects aren't. Fine for showing intent. Replace them with photos of the real printed samples before any of this goes public.

People photography is different

Real Trinity staff, real Manila, no stock, no AI. The treated shots here are placeholders for a proper shoot — that's the single highest-value thing to commission next.